Q1) Consumers are using mobile technology more than ever before! However, not all phones are capable of displaying a website like the iPhone. Imagine how frustrating it is to have access to the internet and not being able to log on to your favorite website because it does not display correctly?
Mobile phone usage will continue to increase its market share and having access to email through a mobile device is certainly a nice feature to have. According to data from Marketing Sherpa, approximately 64% of "key decision makers" are reading messages on a BlackBerry or other mobile device.
What considerations we must be aware with email design? Is it an issue?