1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below?
Use IT to increase supplier loyalty.
Use IT to increase operational efficiency.
Use IT to create new products and business models.
Use IT to help survive government reporting requirements.
Use IT to achieve customer intimacy.
2. (TCO A) Maintaining the organization's financial records is a central purpose of which main business function?
manufacturing and accounting
finance and accounting
sales and manufacturing
finance and sales
3. (TCO B) The value chain model
categorizes five related advantages for adding value to a firm's products or services.
sees the supply chain as the primary activity for adding value.
categorizes four basic strategies a firm can use to enhance its value chain.
helps a firm identify points at which information technology can most effectively enhance its competitive position.
4. (TCO C) The difference between a data warehouse and a data mart is
data warehouses tend to serve an entire enterprise and a data mart a single department.
a data warehouse is historical data only and a data mart is the most recent transactions.
a data mart requires normalized data, whereas a data warehouse does not.
They are different names for the same thing.
5. (TCO D) _____ work by using radio waves to communicate with radio antennas placed within adjacent geographic areas.
Cell phones
Microwaves
Satellites
WANs
6. (TCO A) Define operational excellence. How can information systems help achieve it?
7. (TCO B)"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and
the emergence of the digital firm? Support your contentions.
8. (TCO C) List and describe three main capabilities or tools of a DBMS.
9. (TCO D) Describe the effect of cloud computing on traditional IT infrastructure.