Identify the challenges Lexmark faced regarding information flow
How were the information flows provided before and after implementation of the system?
Identify the decisions supported by the new system.
How can the new system improve customer service?
Go to http://www.sas.com/industry/retail/tour/itour_noflash.html and take the interactive tour of the SAS Retail Intelligence product. Compare it to Oracle Retail (see http://www.oracle.com/applications/retail.html) and Oracle Active Retail Intelligence in particular
Business Analytics
The use of analytical methods, either manually or automatically, to derive relationships from data
Remember that we defined business analytics (BA) to include the access, reporting, and analysis of data supported by software to drive business performance and decision making