Developing a corporate communications tool

Overview -

Students will be provided with a selection of topics to choose from. Then they are required to develop a webpage, a newsletter or a brochure for an organisation of their choice. It is also required that students show the rationale behind chosen approaches. All of these communication tools can be developed using Microsoft Word. Other software such as Publisher or design software can be used if available.

Task - Students are to write a produce one of the following communication tools in electronic format.

1. A 4-page colour newsletter

2. A 4-page colour brochure

3. A website with a home page, navigation and at least three other pages.

Part 1 - Write a one-page rationale for their chosen tool. Include detailed information on the following:

1. Target audience

2. Purpose

3. Name

4. Rationale for choosing this communication tool

5. Planned distribution method and promotion activities for this communication tool

6. Identification of the people and resources required to produce this communication tool.

7. Outline of the development, approval and production process

Part 2 - A 4-page colour newsletter (Include: an introduction, at least 4 articles/news releases, at least 4 images, a logo, and name/masthead, contact details)

or

A 4-page colour brochure (Include: a cover page, at least 4 articles/news releases, at least 4 images, a logo, and headline, contact details)

or

A website with a. A 4-page colour newsletter (Include: home page, navigation (with working links) and at least three other pages, an about us, at least 4 articles, at least 4 images, a logo, contact us details, legal information)

Possible topics -

Students can select one or more of the below topics (or a topic of their own choosing) on which to base their communication tool.

• Move to new head office building
• Launch of a graduate recruiting program
• Information program for local residents
• Update on development of a new light rail network
• Opening of a new hospital or school
• Environmental update
• Launch of a new computer system
• Opening of a tradeshow
• Community visits by a politician
• Information about road safety
• Information about a soccer carnival
• Fundraising for sick children
• Citizenship ceremony for aliens from space