Question: Construct a basic, generic structure of a web site. Name it something generic etc. Demonstrate some basic layout of the content of the pages. Then simply add some meta tag data, feel free to improvise when needed. Assess some hosting company's functionalities and make a simple registration form for the website.
Make it a transaction-based process of your web site. Upload your web pages to your hosting server. Test the web site for accessibility.
Consider the target audience for your site. Why have you chosen this market segment? Create a basic persona of the user that you expect to use the site. Does the content and presentation extend to as wide a range of potential customers as possible?
Describe the type of site you are going to build. Provide a rationale as to why you feel your model user will correctly represent visitors to your site.