You are to prepare a Market Analysis report for the soft drink market for the country you selected.

This assignment is not an international market selection analysis. The decision has already been made to enter one country. You do not have to justify which country you select - you have selected one country and now you need to provide a soft drink product market analysis for that country.

Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT / GMID and other sources. The analysis should demonstrate a clear understanding of market analysis though the application of relevant business marketing concepts and processes. Your Market Analysis will contribute to the subsequent development of a coherent business marketing plan (Assignment 2).

For your market analysis you will need to apply the concepts drawn primarily from Chapters 1 to 4 inclusive of the text book. The following are main points only and you will need to be selective in the level of detail that you provide in your report. You will need to apply concepts and processes from the textbook - but do not repeat the textbook. Assume the reader is familiar with the concepts you are applying. In many places you will need to make reasonable assumptions about APMC and the market you are entering. You must state when you are making assumptions