Problem:

As far as the genetic content of each cell is concerned I have read to my satisfaction that all cells of a person's body except the red blood cells (with no nucleus and so no genetic message) and the gametes ( with just half the genetic copy or 23 of the 46 chromosomes) have the same DNA copy and so all the 60,000-80,000 estimated genes. The only difference is that which genes are active and which are dormant. For example the gene for insulin would be present in all cells but would be active and functional only in the cells of pancreas assigned the function of insulin production.

Required:

Question: What is the factor or process or molecule or information that tells a cell or helps it to activate the genes necessary for its own growth and more importantly its designated function?

Could someone explain this to me?