Part -1:

Task 1

Describes the interaction between your product and the user as well as putting it into a context. It is a series of small images that can be created via a variety of means (Bitstrips, Xtranormal or hand drawn). Concepts to be explored are why is there a need for your product? How will your product be used? What is the implication of your product and how will it benefit the user?

Task 2 - Rendered 2D / 3D CAD models

Contains a high level of visual realism to fully define the product appearance as a perspective of view. Concepts like augmented reality and superposition can be explored; this task is especially useful for decision makers who are not designers / engineers in exploring products and concepts.

Task 3 - Info graphic

With basic research that was done in Task 1 combined with images produced in Task 2 an information graphic (info-graphic) is to be developed. The main purpose of the info-graphic is a visual representation of information or data in an easy to digest format for the non-designer or lay person. It generates context and situational awareness of the product. "A good info-graphic is worth a thousand words"

Part-2:

Describes multiple functions of the product with respect to the user and how those functions / features might be used. It gives the reader an excellent sense of context for the product.

2D - Defines the product proposal as a 3rd Angle

Advanced

Describes functions of the product with respect to the user and how those functions / features might be used. It gives the reader a good sense of context for the product.

2D - Defines the product proposal as 3rd Angle orthographic projection with lines and colour. 3D - contains a good level of realism to define product appearance as a perspective and other views. Presents the product and the majority features quickly and links highly relevant data to the reader. The reader/s finds it interesting and has reliable data. It's a good visual story to deliver the underlying message and has links to further sources of quality information.

A good level of presentation with clear images, text and ideas in developing a product. The student has shown a good level of product research and focussed on the product and how it will be used

Proficient

Describes the product and how functions / features might be used. It gives the reader a sense of context for the product.

2D - plans the product proposal as 3rd Angle orthographic projection with lines and colour. 3D - contains an average level of realism to define product appearance as a perspective and views.

Presents the product and the some features quickly and links relevant data to the reader. It's an average visual story to deliver the message and has links to further sources of information.

A clear level of presentation with clear images, text and ideas in developing a product. The student has shown a clear level of product research and focussed on the product and how it will be used

Acceptable

Describes the product and how functions / features might be used. It gives the reader a limited context for the product.

2D - outlines the product proposal as 3rd Angle orthographic projection with lines and colour. 3D - contains an indication of realism to define product appearance as a perspective and views.

Presents the product and the limited features quickly and links data to the reader. It's a good attempt at a visual story to deliver the message and has limited links to further sources of information.

The level of presentation is average with images, text and ideas in developing a product. The student has shown a limited level of product research and focussed on the product and how it will be used

Unacceptable

Fails to adequately describe the product and give it a sense of context for its use

2D - fails to outline the product proposal as 3rd Angle orthographic projection with lines and colour. 3D - fails to indicate a level of realism to define product appearance as a perspective and views.

Fails to presents the product and the limited features quickly and doesn't link the data to the reader. It's a poor attempt at a visual story to deliver the message and has limited / no links to further sources of information.

The level of presentation is poor with images, text and ideas in developing a product. The student has shown a poor level of product research and focussed on the product and how it will be used

Rendered
2/3D CAD
Models orthographic

Info-graphic

projection with precise lines and colour.

3D - contains a high level of realism to fully define product appearance as a perspective and other views. Presents the product and its main features quickly and links highly relevant data to the reader. The reader/s finds it interesting and has highly reliable data. It's a highly visual story to deliver the underlying message and has links to further sources of high quality information.

A high level of presentation with clear and articulate images, text and ideas in developing a product. The student has shown an excellent level of product research and focussed on the product and how it will be used Presentation.