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Most scientists distinguish sex from gender. However gender biases and stereotypes are amply reinforced in society. The mass media still perpetuates traditional gender stereotypes because it reflects dominant social values. In reflecting them the media also reinforces them, presenting them as 'natural'.

• Define what is meant by gender roles and sexual identity. How are they different?

• Now pick an advertisement, in print or screen, and describe how it is related to gender roles and sexual identity. Pick an ad that no one else has used, so the sooner you post the better. Post the ad or a link to the ad in your response.


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  • Category:- Biology
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