COURSEWORK SCENARIO

Construction organisations are faced with business environment (micro-environment) factors that have an impact on their competitive position in the market either by presenting them with opportunities or threats. The solution to these factors will require development and implementation of a particular strategy which is influenced by what is happening in the surrounding business environment (opportunities and threats) as well as the organisation's resources, competences and core competences (strengths and weaknesses).

Against this background, you are required to discuss ANY ONE of the following strategic concepts in the context of a construction company of your choice:

1. Critically analyse Geographical Diversification OR Internationalisation as a corporate strategy for the achievement of profitability, growth and competitive advantage.

Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

2. Critically analyse Related Diversification as a corporate strategy for managing business risk and the achievement of profitability, growth and competitive advantage.

Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

3. Critically analyse Unrelated Diversification as a corporate strategy for managing business risk and the achievement of profitability, growth and competitive advantage.

Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the viability of this strategy for your chosen organisation, considering findings from your internal analysis. In conclusion, outline some recommendations of what your chosen organisation must do to ensure successful implementation of the said strategy; OR

4. Selecting a construction company of your choice in any country, conduct an internal analysis of the organisation and, based on the Resource Based View of strategy, critically analyse the strategic option that is most suitable for the organisation, at the relevant business unit level, based on the findings from your internal analysis and the Opportunities and Threats in its current industry/market.

Attachment:- Guideline.pdf