Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Humanities Expert

The written assignment would be a study of dynamics of commercial imagery. There are many strategies which are used within commercial imagery to draw viewer into a dynamic engagement with the advertisement. The story line and cast of characters takes centre stage. The composition is also very carefully controlled, in order to drive the message home most effectively.

Your task is to find THREE exs of magazine ads that you find intriguing. Your search should be confined to magazine ads. Select your exs carefully. Cast wide net as you get started, then refine your selections down to the three which are most interesting, complex and effective. You will then discuss each of them according to the following:

1) Composition and Design

Analyze compositional aspects of the ad, including elements as colour, light, form, balance, contrast, emphasis and rhythm. How do these contribute to story, and to the overall message of the advertisement?

2) Narrative

Assess the extent to which the ad “tells a story.” Pay special attention to what moment(s) in story are shown, where the story is set, and how this setting contributes to the story. What role does product being advertised play in the story?

You must analyze and estimate effectiveness of each ad carefully. Do composition and narrative come together to create compelling and convincing advertisement?  Do not be afraid to give your own thoughtful speculations on why designers made certain decisions.

Caution: Try to avoid subjective responses such as “I don’t like this ad.”  You must not go into detailed discussion of why a product or service is a good idea or how much you enjoy using it.  You should not describe the viability or success of any product or marketing campaign in any way that is not directly associated to the imagery used.

You might draw upon ideas in your course readings, class notes, books, articles etc. where suitable. The important point is to really look at your exs, to select them carefully, and to describe your ideas in a clear, methodical and organized way.

Please follow these criteria: 5-6 pages text, approx. 300 words per page, double-spaced, 12-point “Arial” or “Times” font families.

Humanities, Academics

  • Category:- Humanities
  • Reference No.:- M91711

Have any Question? 


Related Questions in Humanities

What is the entropy change of the universe as a result of

What is the entropy change of the universe as a result of each of the following processes? (a) A 1-µF capacitor is connected to a 100-V electrochemical cell at O°C? (b) The same capacitor, after being charged to 100 V, i ...

Case vignette presentation as your final assessment during

Case Vignette Presentation As your final assessment during this course, you will analyze a case and create a strengths-based assessment and plan of action to be presented to the class. Below are the requirements for the ...

4 essay questions each essay should consist of an

4 ESSAY QUESTIONS Each essay should consist of an introduction, body, and conclusion/summary. Questions consist of several parts. Be sure to answer each part of the essay. Essays should each be a minimum of 300words in l ...

Lakewood church is the largest and fastest-growing church

Lakewood Church is the largest and fastest-growing church in America today. The leader of the church is Pastor Joel Osteen. He is one of a new generation of evangelical entrepreneurs/leaders who has transformed his churc ...

You need a page and a half essay about the interesting

You need a page and a half essay about the interesting discovery about Opium generally also including (usge, sources)

1 extend jpegllenc c and jpeglldec c with an additional

1. Extend jpegll__enc . c and jpegll__dec . c with an additional prediction mode- be creative! Compare the performance of your predictor with the JPEG predictors. 2. Implement the portions of the CALIC algorithm describe ...

Consider a causal digital filter with transfer

Consider a causal digital filter with transfer function where K and γ are both real. (a) Draw an efficient realization of this filter. (b) Sketch the magnitude response of this filter, assuming |a| (c) The magnitude resp ...

Nbspstage sound and word exercisethis exercise maps to the

Stage : Sound and Word Exercise This exercise maps to the following learning outcome: analyze the structural elements of verbal and nonverbal language to explore variations in language,communication, and culture. In this ...

A tensile test specimen of the material in exercise 54 is

A tensile test specimen of the material in Exercise 5.4 is 10 mm wide, 2 mm thick, and 150 mm long and it subjected to an axial force of 200 N. The fibers are oriented at θ = 10? with respect to the loading axis. (a) Com ...

A transistor amplifier has a midband gain of 120 a high

A transistor amplifier has a midband gain of 120, a high cutoff frequency of 36 kHz, and a bandwidth of 35.8 kHz.In addition, the actual response is also about -15 dB at f = 50 Hz. Write the transfer function A v for the ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro