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Q. Marketing Plan: Your Industry has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Develop a marketing plan for this product and then write a 3 page paper describing how you would market the product. This is a 2-part assignment.

Deliverable #1 = Develop a marketing plan for this product. NOTE: Not a fully fledged plan but an outline that addresses all the key elements of marketing plan with a short oratory for that section.

Deliverable #2 = Write a 3 page paper describing how you would market the product.

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