You are a marketing manager for a new up-market back-packers hostel in Sydney. You are required to create a promotional strategy to attract people from all over the world to stay at your hostel. However, you only have $2,000,000 dollars in your promotional budget. Create a promotional strategy (using intergrated marketing communications) to achieve global brand awareness and sales of your rooms. In your answer use promotions terminology, indicating the types of promotions, specific media channels to be used and the types of messages to used.