Write a research paper on PepsiCo

Annotated Outline

Resources

1. Annotated Outline Scoring Guide.

2. Writing Feedback Tool.

3. Developing an Annotated Outline.

4. Smarthinking.

5. Quick MBA, SWOT Analysis.

Activity Context

This assignment helps you develop the skills to master the following course competencies:

1. Apply frameworks and theoretical concepts to systematically analyze business issues.

2. Communicate in a manner that is professional and consistent with expectations for members of the business professions.

While everyone has their own process for writing, creating an outline is often an important early step in the process in all types of writing, even for the most seasoned writers. By creating an outline, you draft a plan that organizes your thoughts, helps you see gaps in your thought process, and enables you to decide where in your paper you will address particular issues.

An annotated outline is a document that organizes the main sections to be included in your final course paper. The annotations are based on thinking through your approach to the paper and developing enough detail that anyone who reads the outline can follow your thought process.

The purpose of this assignment is threefold:

1. To build an outline that shows the content and organization of your paper both so your instructor can approve it and to make it easier for you to move forward.

2. To demonstrate that you have conducted some research and know how to cite in APA format by including some quotations. Note that you may or may not use these sources and quotes in your actual paper; you may have found better sources in a couple of weeks.

3. To demonstrate your ability to create a well-organized document, suitable for academics or business, that meets established criteria.
Activity Instructions

For this assignment, create an Annotated Outline that provides a framework, or skeleton, of your final paper and presentation for this course.

Begin by re-reading the Strategy Recommendation project description for a complete list of the topics to be addressed in your project.

Your Annotated Outline must state the name of your chosen business and must include the following:

1. An introduction.

2. A conclusion.

3. At least four other headings in between:

a. Each of the four headings must have at least two sub-points to develop the detail required.

b. Each of the four headings must incorporate at least one quotation or paraphrase from a source that you might use for support, with an APA in-text citation.

c. In your final draft, one of your headings or subheadings will specifically address the ethical aspects associated with your chosen business. However, since we will not address ethical issues until Unit 5, you may include a heading or subheading as a placeholder in this assignment, to be completed after Unit 5.

d. One of your headings should be entitled Recommendations.

4. A section for References. In that section, list the full APA citation for all the sources you used in the annotated outline.

Refer to Developing an Annotated Outline (linked in the Resources) from the Capella Writing Center for more information on annotated outlines.

Optional Help - Brushing Up on Skills

Creating an outline is an important early step in writing. Outlines are effectively used to create all types of written works, from academic papers to business documents, movie scripts to novels. As we noted above, when you create an outline you help yourself to organize your thoughts, create a flow of information, and identify gaps in what you plan to cover.

Creating an outline also helps to make a larger writing project less daunting. Once you have an effective outline in place, you have done at least 25 percent of your work. Then, you need just complete the research and flesh the paper out. If you experience writer's block, as both novice and experienced writers sometimes do, an outline allows you to skip a difficult section and work on another section, so that you can continue to be productive.

In an academic and business setting, an outline also provides a great opportunity for you to get feedback from your instructor, supervisor, or client to ensure that you are on the right track with your content. Developing an Annotated Outline (in the Resources) will help you to create your outline, so be sure to read this. In short, you will simply list the main points of your paper, which will later become the headings in your paper. You can use Roman numerals, numbers, or even bullet points.

Be sure to include everything mentioned above in the Activity Instructions. You will probably also have a section on company background, maybe a SWOT analysis, or a mention of diversity. (If you are not familiar with the term SWOT analysis, see SWOT Analysis from QuickMBA, linked in the Resources.) As you develop the sections for this paper, consider what question you want to answer, what information you need to answer it, what you might find interesting as a reader, and what you want to learn as an MBA learners.