Write a 4 page paper in which you respond to the following case question:

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Select TWO products from the following product categories:

• AIRLINE FLIGHTS
• CARBONATED SOFT DRINKS
• BREAKFAST CEREALS
• EXERCISE EQUIPMENT

Illustrate your answer by refering to specific brands within each of the two product categories you have chosen.