Who do you think is the intended audience and why? What is the means of persuasion-pathos, ethos, logos, and why do you think so? Is the persuasion implicit or explicit, and why do you think so? Which of Jib Fowles' list of needs/desires is being promoted? how so? If a story is being told, what is it? Are there cultural or historic connotations being used? (like the DKNY apple) How does the composition or placement of people or items help the message get across? Where is the viewer's eye being directed? What does the body language of the models' positioning suggest? How is the lighting, the shadowing, the color working to create meaning? Is there word play or innuendo being used? how so?