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What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?

What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?

What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?

What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?

Where did your team members agree and disagree on coding and analysis, and why?

What final conclusions and implications would you draw about your content analysis findings?

What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?

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