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What common experiences, if any, do the following objects, brand names,and symbols evoke, and for what audiences in particular? What sorts of appeals do they make: to pathos, ethos, or logos?

- a USDA organic label

- the golden arches

- the Sean John label as seen on its Web site

- a can of Coca-Cola

- Oprah Winfrey

- The Vietnam Veterans Memorial

- Ground Zero at the World Trade Center site

- An Aids ribbon.

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