This assignment asks you to research, analyse and reflect upon one of four subject areas within the 
overarching description of Professionalism. 

The fours subject areas are: 

Professionalism 

1 What is it and where does it come from? 
2 Is it relevant in today's market economy? 
3 A comparison with other professional bodies? 
4 The role in Professionalism of the RIBA and ARB? 

You are asked to be focussed and stick to the subject area of your specific topic. 
The assignment is set as an individual project. 

OBJECTIVES 
To develop an understanding of what professionalism means and its importance in today's context 

METHODOLOGY 
You are asked to undertake this task as if you were in an office and have been asked to prepare a short 
presentation for your partners or directors about this subject area 

You are asked to prepare a Pecha Kucha presentation: 20 slides x 20 seconds per side, (If you were to read 
for 20 seconds you would cover about 75 words) 

You are therefore asked not to prepare an essay - the work will consist of a series of short coherent notes 

OUTPUT 
A coherent set of notes, in the form of a power point presentation, relating to your chosen topic within 
the broad heading of Professionalism.