These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News . . . project during Week 4. This project is due in Week 4 and is worth 70 points. The project may draw on items from the online environment-newspapers, magazines, and websites-to provide current (i.e., within the last year) exs of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an ex, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some exs of advertising that demonstrate effective and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), describeing
•Why and how the material is important and relevant to the course content; and 
•What practical managerial implications the material has?