The movie I like most is, Just the way you are by Bruno Mars. I like the simplicity and the message he has. Originality is the main point he is stressing. He is addressing a girl who he is saying that when he looks at her, he thinks that there is nothing to change about her because she is just perfect the way she is. It is an amazing video, short but clear and so much entertaining.

1) Viewpoint: my viewpoint is that people should avoid changing their forms, which is simply disguise from whom they really are.

2) Crosscutting: the message in the video is crosscutting to all the two types of audience; the primary and the secondary audience.

3) Tension: tension was not created in the whole video, since Bruno is communicating a good and entertaining message in the video.

4) Direct address: the artist directly addressing the girl in the video, but it is also a direct address to the audience outside there about the message; originality.

5) Magnitude: the magnitude of the video is light manner but he is communicating something very important.

1) Chapter seven is all about cinema and what it comprises. It is a sort of reality just as what we see in the streets, but it uses theatre. Cinema is a three dimensional but it is always turned into a two dimensional, and it presents images which seem to be moving but which are static. This is a style which has been adopted and which makes the cinema effective. At the beginning, the cinema made use of the motion picture to record and depict the motion, but later, this system was changed because the projector was capable of doing both tasks.

Cinema can be divided into three forms; the narratives which in most cases start with an expository,goes on to build the conflict and makes the climax to be reached where tension is built and later, provides a resolution. This ends up to be a comedy or a tragedy depending on the organization of the composer. The second category is the documentary and the absolute is the last which is normally very short. In the production, there are a number of processes which are involved and in all these, and the producer hasto be so careful to follow the correct procedures.

2) There are various ways of communication which help us to know different topics. When we watch any video, it is for two reasons: for entertainment and to learn a life lesson which helps us in everyday life. There are different styles that each person uses when communicating a message, and the way we understand, the better and the more lessons we get. Every communication has an audience for whom it is intended and the purpose.