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The following matrix shows the payoffs for a simultaneous-move one-shot advertising game between Firm A and Firm B. The firms can choose to advertise or to not advertise. Numbers in the matrix represent profits (in millions of dollars).

Company B

Advertise

Don't Advertise

Company A

Advertise

A

$10,  $5

B

$15,  $0

Don't  Advertise

C

$6,  $8

D

$10,  $2

a. Does either firm have a dominant strategy?

b. What is the Nash equilibrium (if any)?

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