Task:
Locate a Twitter, Blog or Social Media feed in your field/area of professional interest.
Identify the primary audience. Assess the effectiveness of the writing for this audience based on our components of professional writing.
Identify the primary audience. Assess the effectiveness of the writing for this audience based on our components of professional writing.
Helpful Hints:
You'll want to examine 20-30 entries to identify a pattern. Identify the chosen company and provide a link.
Analyze the target audience -use examples to support your case as needed. Don't just tell us what's in the feed. Tell us why that materials does or does not work for the target audience.
Consider what types of audiences the authors are targeting.
Primary? Secondary? Shadow?
Assess the effectiveness of the writing for the targeted audience.
- What is successful? What is not?
- What changes need to be made to accommodate this group?
Details:
- 2 page maximum.
- Formatted professionally- your choice of format
- Uses basic principles of business writing & our core components
- Focus on document design and organization.
Post Write:
Include a clear and detailed post write that explains the rhetorical choices you made in composing this analysis. A good post write does more than just tell us
what you did. It clearly explains why you made those choices and what impact your choice had on the document. 1 page maximum.
Evaluation:
You will be graded on the following components:
1. Quality of Analysis
2. Conciseness, Clarity & Document Design
3. Quality of writing and content choices
4. Quality & Clarity of the Post Write