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Strategies appealing to market

The company operates in a competitive environment of the food retail industry.in the respect to the price and the quality of the food product, the company should major on the development of the new products which are similar and which are more improved than those of the competitors(Cravens, D. W., & Piercy, N. (2006). The brand name of this company also helps the company to sell well and for many of the consumers

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