Strategic Evaluation and Recommendation
In this section, you will be evaluating various strategies and making recommendations for the organization.
Write a 1,050-word minimum strategic evaluation in which you include the following:
- Evaluate potential business level strategies for the organization.
- Assess potential corporate level strategies for the organization.
- Assess potential global strategies for the organization.
- Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.
Format your paper consistent with APA guidelines.
The company that I selected is Owens Corning;
Info on the company.
I have chosen Owens Corning for my strategy focus for this class. According to Owens Corning (2017), "Owens Corning is a global company that develops and produces insulation, roofing, and fiberglass composites. Owens Corning develops, manufactures and markets insulation, roofing, and fiberglass composites. A Fortune 500 company for 62 consecutive years, the company develops solutions that save energy and improve comfort in commercial and residential buildings. Through its glass reinforcements business, Owens Corning makes thousands of products lighter, stronger and more durable." This company is headquartered in Toledo, Ohio with over fifteen thousand employees globally, revenue over 1.58 billing dollars. The insulation and roofing businesses make new and existing homes and buildings more energy efficient, comfortable and attractive. The composites business manufactures products from fiberglass reinforcements to meet diverse needs in diverse markets.
Owens Corning produces solutions in ways that help keep our people safe and help sustain our local communities for future generations. According to Owens Corning (2016), The "Owens Corning Story" includes our mission, purpose and values, as follows:
Mission: We aspire to build market-leading businesses; global in scope - human in scale.
Purpose: Our people and products make the world a better place.
Company Values: Living Safely
Winning with Customers, Leading in Quality, Expanding Our Impact through Sustainability, Turning Knowledge into Value, and Striving to Be Better, Every Day.
Three major components of the business include roofing, insulation, and composites. Owens Corning's strategy for the roofing piece of the business is to maintain strong market position and sustain high operating margins.