Reflect on the vaccine program presented in this week's Introduction. Vague goals such as "save the lives of babies" can be improved by turning them into goals with objectives that are specific, measurable, achievable, relevant, and timely (SMART). For example, instead of just "increase rates," one could be specific by stating, "Change knowledge, attitudes, and behavior so parents will vaccinate their children." This objective could be made measurable by adding "so that rates will be 10% higher than the current 74% infant vaccination rate." In order to be achievable an objective should be doable, and to be relevant projects should actually make a difference to the target community. Finally, always designate time limits, such as "by the end of 2020." Many federal funding agencies now require objectives to be stated according to SMART Guidelines.

Divide your response into 3 sections (you must use these headings - do not modify them!!!- please include the numbers):

1. An explanation of three potential implications of having poorly articulated goals and objectives for a public health program

2. Description of your goal and objectives

3. Explanation of how your goal and objectives can contribute to the effectiveness of your public health program.