Read Reichheld's 2006 article, "The Microeconomics of Customer Relationships," in MIT Sloan Management Review, volume 47, issue 2, 

pages 73-78. 

Write a 3-4-page critical evaluation of the article. A critical evaluation provides you the opportunity to think critically about a topic presented in scholarly literature, evaluate an author's point of view, and synthesize the new information into your current paradigm of knowledge and understanding. A critical evaluation is NOT an article summary. You are expected to critically analyze what you are reading and support your analysis with appropriate citations and references to other academic sources. For this assessment, address the following components in regard to the article:

• Correctly identify the issue or issues addressed by the author, related to the value of customer relations.
• Identify ethical and regulatory considerations.
• Evaluate the economic significance of the issue presented by the author, related to customer relations.
• Correctly identify the author's purpose or purposes related to customer relations.
• Evaluate the author's arguments and conclusions for creating value in a specific firm.
• Draw your own conclusions on value creation by applying relevant data, facts, theories, and economic principles from the article and other reading you have done.

Be sure to use correct APA format for your in-text citations and reference list. Use the resources provided to help you properly cite and reference your sources and avoid plagiarism. Remember that Wikipedia is not an appropriate source to use in an academic paper.Additional Requirements

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA formatting: Your paper should be formatted according to APA (6th edition) style and formatting.
• Length: 3-4 typed and double-spaced pages.
• Font and font size: Times New Roman, 12 point.
• Research: Refer to the Research Resources in the left navigation menu for help finding credible sources.

Must address the following points:

Create a critical evaluation of an article using supporting relevant data, resources, references, and economic principles.Assess the impact of ethical and regulatory considerations.  Analyze the issue or issues related to the value of customer relations.  Evaluate the economic significance of the issue or issues related to customer relations.

• Analyze the point of view of an author related to customer relations.
• Analyze proposed arguments and conclusions for creating value in a specific firm.