Read the following article- "Kenneth Cole gets schooled" by DAVID SIROTA. Then answer the following questions-

1. What is David Sirota's THESIS? How does he SUPPORT this thesis?

2. Click on the hyperlinks in the online text. What function do these links serve? What do they add to the text? How important are they to Sirota's argument?

3. What does Sirota's TITLE mean? How is it relevant to his argument? How does it relate to the picture at the beginning of the text?

4. In his ENDING, Sirota says that "if someone like him [Kenneth Cole] sees mass profit potential in not-so-subtly bashing teachers and unions, it's a scary sign that such unhinged anti-teacher sentiment could be going more mainstream than ever." What does he mean by this claim? According to the essay, what is the message of the Ken¬neth Cole ad campaign? Who, in Sirota's view, benefits by the "bash¬ing" of teachers and unions? Who suffers? Do you agree or disagree with Sirota's argument? - and why?

5. For Writing. Respond to Sirota's essay, either defending his argument or refuting it. To support your claims, include (either in the text or as links) visuals such as photos, graphs, or video. Decide on a specific AUDIENCE to target - teachers, politicians, conservatives, liberals, students, parents, or some other group - and make sure your argument will both appeal to and be understood by that audience.