Read the article Japanese Commode Manufacturers Target New Market By ERIC PFANNER and answer the following questions in 1 page.

QUESTIONS:

1. Why have feature-laden toilets been more popular in Japan than the U.S. to-date?

2. What recommendations would you make to American Standard Brands for its $3 - $5 million ad campaign to promote its bidet-equipped toilets in the U.S.?

3. Suggest the appropriate consumer behavior-related concepts or theories that could provide relevant insights for American Standard Brands in its efforts to get U.S. consumers to adopt new toilets.