Ask English Expert

1.Read the 2 links about discrimination in NYC department stores, located just before this link in the weekly module. Think about the message that Barney's and Macy's are sending to some of its clientele. 


2. Next visit site http://www.census.gov/2010census/


3. Then scroll down to the section that says Census Briefs and Reports (lower left).


4. Review the demographic breakdowns there (age, race, gender, etc) and read the related page(s). Note the percentages by demographic for the USA, and keep them in mind while completing the rest of this assignment. 


5. Now think about a national retailer or department store chain that has both brick and mortar stores as well as an online presence (website). Do not select Macy's or Barney's. (Also do not select amazon, etsy, cafepress, e-bay, etc!). The store must be one that sells clothing. I am stressing clothing because it is usually modeled by people - and diversity of people is what this discussion is about.


6. Visit the website for the retailer/department store that you have selected. Click through the pages, looking at the clothing and the models being used by the store. You might want to chose a store that does not sell just speciality clothing for a particular age; for exs, Carter's shops just sell children's clothing, so obviously they would not have a variety of ages modeling their line. 


7. Keeping in mind the demographic breakdown you noted in step 4, above, does this retailer do an acceptable job of representing various races, ages, gender, etc, as per step 4? Why or why not?


8. Draft an original discussion posting that discusses:

•What did you note on the Census page? At a high level, what do you see as far as diversity in the U.S. goes? (What you include is up to you. This is not a research paper, so a good-sized paragraph is fine, touching on the majority of demographics). 

•What retailer/department store did you select? Provide the URL.
•What did you notice about their advertisements or displays of clothing as far as representing the demographics of the U.S.? Describe in a paragraph or two. Include specific URLs if you want us to visit particular pages that support your discussion.
•Advertising is business! This is a business class. So, assume you were the president of the retail/department store you chose, and you received complaints that its ads were missing a complete demographic. Fill in the blanks to the message shown below and send it to the [alleged] President of the company.


• Then, pretend you are the President that received the message. How would you respond to an email that said: 

"President Smith, your company is out of touch with your target audience. Your stores do not address a good segment of its buying population. Your web site was geared towards [fill-in the blank] _________ but could also have been geared towards [fill-in the blank] _________ ." (IDENTIFY IT AS THE MESSAGE SENT)

How would you respond? Keep reading:


Skip a line under your summary message from the bullets above, and then respond by saying "Dear Valued Customer, thank you for your email" and follow it with a couple paragraphs where you either a) describe or justify why you did not target that demographic or b) agree and discuss how you might better align with the U.S. demographics in the future. (IDENTIFY AS RESPONSE TO MESSAGE RECEIVED)

Summary: overall 5 to 6 paragraphs to meet this week's discussion 

English, Academics

  • Category:- English
  • Reference No.:- M950092

Have any Question?


Related Questions in English

Using the following four resource documents prepare a case

Using the following four resource documents, prepare a case analysis regarding the premise "Airline Deregulation - 40 years Later - Pro or Con?" Airlines Move to Meet Regulatory Shifts (1978)/Aviation Week A Law That Cha ...

Question evaluate the cultural competence of the healthcare

Question: Evaluate the cultural competence of the healthcare organization presented in the Integrated Safety-Net Health Care System case study using a population health approach. Please also read the supplemental Interpr ...

Question commitment is very important in every work we do

Question: Commitment is very important in every work we do. If we commit to something that we will do, we must fulfill that commitment. Usually, we make commitment to the tasks to let others know that we will complete th ...

What is lust what is the difference between lust and love

What is lust? What is the difference between lust and love? Why is lust bad? Cite passages from bothOkholm and De Young. Describe what it means to think of love in terms of "gift", and explore how we might change aspects ...

Write a one-page not including cover and reference pages

Write a one-page (not including cover and reference pages) APA-formatted report on two of the following four topics: Topic 1: Open Skies - Explain what is meant by "Open Skies," and discuss the evolution of these interna ...

Read the two supporting documents focusing on airline

Read the two supporting documents focusing on airline globalization in 2018: Aviation Benefits: Contributing To Global Economic Prosperity/Uniting Aviation Aviation Benefits - 2017/ICAO (middle of page) Using the section ...

Read the following articles addressing the two space

Read the following articles addressing the two space treaties: "Outer Space Treaty of 1967" and "The Moon Treaty of 1979": The Outer Space Treaty Has Been Remarkably Successful - but Is It Fit for the Modern Age?/The Con ...

You have read the lottery by jackson and a good man is hard

You have read "The Lottery" by Jackson and "A Good Man is Hard to Find" by O''Connor. Now it is time to argue who does conflict better. In at least two well-structure paragraphs, please respond to the following prompt: W ...

Question your final draft must be added to the dropbox on

Question: Your final draft must be added to the dropbox on CourseDen (labeled "Essay One") by 8PM on the due date. Your final draft should be between 500-1000 words and should adhere to MLA format. Purpose: In this assig ...

Question part i the first part of this assignment will help

Question: Part I: The first part of this assignment will help you "flesh out" your topic. Take 10-15 minutes to free write about your topic. Chapters 4 and 5 in your textbook can help you decide what kind of free writing ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As