(Answered) Questions1 why was the smoothies market sector exploited by

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1. Why was the smoothies market sector exploited by small entreprenurial firms rather than the larger existing fruit juice suppliers? What was the role of creativity?

2. How would you describe the business model of Innocent Drinks how how does it differs from that of Del monte? What are the drivers (imperatives) for this entreprenuerial opportunity?

3. What strategy would you recommend for an existing fruit juice supplier wishing to enter the smoothies market sector?

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