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Question:

1. Provide three examples of marketing communication (e.g. web page, store flyer, advertisement, etc.) that strives to influence consumer behavior. Ideally, include an image of the communication; at minimum, offer a detailed description.

2. For each example answer the following:

Which of Maslow''s Hierarchy of Needs is the communication leveraging

What persuasive advertising appeal does the communication apply

Is the communication effective in driving consumer behavior? Explain your answer.

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  • Category:- English
  • Reference No.:- M91548072
  • Price:- $15

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