Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.
- co-branding
- primary service features
- values
- perceptions
- pricing
Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts.
- pricing
- cross-selling
- advertising
- sales representatives'
- none of the above
Question 3. Question : Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to "________."
- communicate value
- manage the evidence
- go full speed ahead
- provide high touch, high price
- none of the above
Question 4. Question : To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies?
- Provide complementary services to waiting customers
- Cultivate nonpeak demand
- Differential pricing
- Share services
- Manage demand levels through a reservation system
Question 5. Question : A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.
- product type
- product class
- need family
- product variant
- product line
Question 6. Question : A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________.
- core product
- shopping goods
- staples
- specialties
- convenience items
Question 7. Question : Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods
- unsought goods
- heterogeneous shopping goods
- homogeneous shopping goods
- none of the above
Question 8. Question : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
- customer value hierarchy
- expected
- augmented
- durability
- none of the above
Question 9. Question : Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.
- actual
- perceived
- real
- implied
- stated
Question 10. Question : ________ describes the service program for helping customers keep purchased products in good working order.
- Returns
- Ordering ease
- Installation
- Maintenance and repair
- Delivery