Question: 1. Executive summary

Write half a page.

Excellent summary of findings and discussion. The key findings and discussion are simplified and concise. Sharp articulation on the important role of consumer insight research as a way to inform subsequent IMC planning stages/campaigns

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2. Evaluation of the findings

Write two pages excluding figures and tables.

Complete analysis of findings. Interpretations of numerical results are completely accurate.

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3. Recommendations and justifications

Write one page.

Excellent discussion of how results could help shape the development of the subsequent marketing communications campaign. Excellent support provided from research on academic and/or industry articles.

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Information related to above question is enclosed below:

Attachment:- survey_results_for_consumer_insight_report_task.rar