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Topic 1: One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields. Then, go to http://www.esri.com/data/esri_data/ziptapestry and enter your ZIP code to make a demographic map about where you live. What are the advantages of using GIS in market segmentation?

Topic 2: Discuss why psychographic segmentation is important today. Why is it crucial to segment the market using demographics, psychographic, geographic and product usage combined? Provide examples.

450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

Rubric : https://docs.google.com/document/d/1iEi5DOX_Jp6jenRKsjEY2zylKggkVy-RbXU4Hq1L-4U/edit

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  • Category:- History
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