OBJECTIVE This assignment requires that you prepare a research proposal of between 15 and 20 pages on a topic in your chosen area of research related to marketing strategy. RESEARCH PROPOSAL Your research proposal should have the following details: Research title  A good research title should specify the scope, the subjects as well as the key variables and their relationship Introduction

The introduction should cover the following aspects:

-Background to the study

-Statement of the problem

-Objectives of the study

-Research questions and/or research hypotheses

-Significance of the study

-Definitions of terms Literature Review 

Although there is no definite format for a literature review section, a typical review generally includes the following discussions:

-The prevailing theories related to the study

-Recent and current research studies relevant to the study

-The gap between existing theories and research and the research under study

-Implications of those theories and research findings and how they provide justifications to your study

-Methodological issues related to the study

You are required to review journal articles that are directly related to your chosen area of research in marketing strategy. All these articles should represent empirical studies from peer-reviewed journals. 5 Methodology The methodology component should provide information and discussion on the following: -Research design -Sample and Sampling -Instrumentation -Data collection procedure -Framework of data analysis References References should adhere strictly to APA style. References cited in the proposal must appear in a Reference List and vice-versa.