Note what the results say about this person based on personality traits.

Create a chart that shows the personality characteristics of this individual (see the example attached), then write a three page double-spaced paper discussing the marketing positioning strategy you would employ to reach this particular customer. Here are some issues you might want to consider:

1. Describe the person in the most intimate terms. Where does he or she live? Where does he or she work? What are his or her aspirations for the future? What is his or her outlook in life? What motivates him or her? What relevant attitudes does he or she have?

2. What does this person REALLY seek when he or she purchases this product?

3. How would you employ what you have learned in terms of how you would design the product, price, distribution and promotion for the product?