Marketing professionals use many different tools to narrow down the specific market segments they plan to target for their products or companies. One example is the PRIZM MyBestSegment Website.
- Visit this ZIP Code Look-Up Tool and search any one (1) ZIP code of your choice. You can use your own zip code or any area that interests you. Other zip codes that you could choose include Beverly Hills 90210, San Francisco 94110, Las Vegas 89101, Miami Beach 33139, or New York City 10024.
- Review the market segments that assigned to the area, and choose two (2) market segments to share with the class.
- In your post, identify and report on these two (2)segments, describing their attributes.
- Then share what marketing strategies companies could use if they were trying to reach someone in this area. What kind of products or businesses would they be interested in? What type of marketing would grab their attention?