(Answered) Marketing metrics marketing metrics overview application to

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Marketing Metrics

Marketing Metrics Overview

Application to Fictional Company

Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with "one-stop" shopping opportunities, maintain their brand identity, and still maintain a profit.

Course eTextbook

Kotler, P., & Keller, K. L. (2012). Marketing management

Your APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages), allowing for you to adequately discuss all four areas of the marketing mix. Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.

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