MARKETING ASSIGNMENT
Consumer Behavior Blog Post-It turns out there is more to shopping than you thought!" Please respond to the following:
• Congratulations! You're about to become a blogger! Throughout this course, you will be writing potential blog posts and sharing them in the discussion forums with your classmates. Then, you and your classmates can read each other's blogs and comment on them, just like a real blog! This week, the Consumer Behavior Blog will focus on the consumer behavior process.
o For your entry this week, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and benefits, and reaction and value), and explain how this process relates to your purchase (Hint: See Chapter 1 in the textbook for more details).
o Your blog entry should be approximately two to three paragraphs in length
o COMMUNICATION
o Discuss how communication plays a role in academic, professional, personal, and civic aspects of your life. Next, provide two examples of how communication affects your life. Please respond to the following:Introducing Communication Principles"