Q. 1. Illustrate what are the dominant business and economic characteristics of the global beer industry?

2. Illustrate what do you see as the key success factors for organizations in the global beer industry?

3. Illustrate what are the resource strengths and weaknesses of Grupo Modelo? Illustrate what competencies and capabilities does it have that its chief rivals don't have? Illustrate what market opportunities does Grupo Modelo have? Illustrate what threats do you see to the industry's future well being? Illustrate what conclusions can we draw from the SWOT analysis for Grupo Modelo?

4. Illustrate what actions would you recommend to Carlos Fernandez to help Grupo Modelo sustain or improve its competitive position, especially its international operations and its long-term financial performance?