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Literature Review - E - Commerce Strategies.

Definition and origin of Omni-channel retailing:

What is Omni-channel retailing?

Current issues in Omni-channel retailing:

What are the current issues of retailers and merchants?

What are the impacts of online-offline integration of Omni-channel retailing?

Outline general consideration of innovation in regards to Omni-channel retailing?

Future of omnichannel retailing:

Why is future of Omni-channel retail shopping viewed to be more involving and what leads to that conclusion?

The importance of innovation in the future retailing?

What will make the traditional brick and mortar stores obsolete?

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