Let's suppose the "Yardstick Approach"

Before you decided to get the new business, you prepared an (imaginary) analytical report comparing two potential acquisitions.
Answer the subsequent questions in one or two sentences about how you might have prepared for this report. Keep it simple, be creative.

• Show why were you looking to get another business?

• Show what economic or industry trends did you consider?

• What two companies were you evaluating as possible acquisitions?

• What did you use to compute your potential acquisitions?

• Make a recommendation