Length approximately 800-1,000 words!
Based on the excerpt from Naomi Klein's "No Logo," and Satel & Lilienfeld's "The Buyologist" In: The Rise of Neuromarketing," write an an essay on:
Are We What We Buy? Entering a Conversation about Brand Marketing, where you will enter in conversation with scholars who have written about branding and marketing from diverse perspectives: Naomi Klein, author of "No Logo," and Sally Satel and John O. Lilienfeld, authors of "The Buyologist is In: The Rise of Neuromarketing."
Are brands invading our brains? Are we what we buy? Writers as diverse as Naomi Klein and Sally Satel and John O. Lilienfeld suggest that marketing has gone far beyond simply advertising products to producing lifestyle brands and even marketing to consumers at the neurological level. According to these writers, we seem to have entered a world where consumers buy ideas, not products. Is this a positive development? Should consumers fear branding and neuromarketing, or do these new techniques allow customer satisfaction to reach higher and higher levels? Teach your readers what you think is the most appropriate way to respond to corporate branding and/or neuromarketing. Use the two assigned readings along with your experiences to enter this conversation.
http://www.theguardian.com/books/2010/jan/16/naomi-klein-branding-obama-america
http://www.forbes.com/sites/hbsworkingknowledge/2013/02/01/neuromarketing-tapping-into-the-pleasure-center-of-consumers/