Learning Outcomes

1. Offering. Student can describe an offering based on features, benefits, price, and costs of ownership

2. Type of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination.

3. Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the student's chosen product or service offering.

4. Product lifecycle. Student can suggest potential marketing strategies based on the product or service's lifecycle stage.

Directions

Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week.

We don't expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or service's company. We will be looking to see if you can apply the marketing concepts to the real world situation.

Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the company's website. Don't be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks.

Remember your product's target market(s) from the previous paper. Always keep them in mind when making your recommendations. You now work for the company, and your goal it to help them grow sales.

Prepare your assignment beginning with a title page including your name, your product or service, and the name of your target market. Then answer each of the following four questions in order and number the beginning of each question. There is no need to repeat the question text.