ISS FACILITY SERVICES

The world's facility services giant ISS (Integrated Service Solutions) is a facility services multinational founded in Copenhagen, Denmark in 1901. ISS is a diversified company whose services include: cleaning services, support services, real estate property services, catering services, security services and facility management services.

The ISS Group's revenues amounted to 50 billion euros in 2016 and ISS group has nearly 400.000 employees and activities in approximately 77 countries across Europe, Asia, North America, Latin America and Pacific.

ISS reached the top spot on the annual Global Outsourcing 100 list of top 100 outsourcing service providers in the world in 2013 and was named the world's best outsourcing company by the International Association of Outsourcing Professionals (IAOP) Title revalidated the following year

Analyse this company on line and answer the following questions:

1) Describe which is the 'product' that this company is offering to their clients in terms of marketing. Which are the main components or ingredients of this product?

2) Describe the company's key elements of the client value proposition.

3) Describe the marketing objectives of this company.

4) Provide a critique of ISS website marketing content and the degree to which it provides access to the information that a potential buyer may want