Imagine about the nature of their brand, whether it is a tangible product, a nonprofit organization and a service product, in which case the brand is probable the organization itself.
Examine how the organization or company is building its brand on the web site.
Evaluation the data that was captured at the time you registered at the B2C site. Think about what other customer data of value the site could have added to its database. Would have been willing to give that data?
Review the log of the email communications that you have got from the web sites. How many emails have you received and how often? How long did it take for the site to confirm/welcome you and the nature of the confirmation communication?
Write a paper that reports your findings on the organization. Include section headers in your paper that correspond to the information needed. Your paper is to include the subsequent sections: Brand-Building.
Give a description of how the organization/company builds its brand on the web site.
Give a justification for their brand-building using the principles of branding.
Recommend additional ways the company could build their brand.
Registration.
List other customer data of value the site could have added to its database at the time of registration. Describe why this data would be important to the company from a marketing perspective.
Did you get any communication from marketers with whom the site shared its list? Show the value of sharing information between marketers? Show whether this practice is ethical or not.
Explain the email communications that you have received from the company. Give the data on the number and frequency of the email communications.
Show how long it took for the site to welcome/confirm you and the nature of confirmation communication.
Explain if the email communications are worth your time. Have they used a strategy that connects with you? Describe.
Recommend strategies that the company would have used to connect with you more efficiently. Describe why these strategies would be effectual.