Identify an organisation with which you are familiar with or you wish to study. The banking, insurance or other service based industry is a good start in terms of industry, though you may choose your own. You should seek guidance and approval from your lecturer.

Identify and evaluate the entrepreneurial process (intrapreneurship) and how ideas are encouraged and fostered to create competitive advantage.

You should look broadly at the industry sector and discuss the relative strengths and weaknesses of your chosen organisation against that sector.

In your report should include discussion on (but are not limited to) the following concepts.

- The emerging entrepreneurial revolution

- Creativity and systemic innovation

- Theoretical and practical perspectives of creative thinking and behaviour

- Turning Creative Ideas into Innovative Outcome

- Value-Adding Services And Products

- Intrapreneurship

- Techniques and processes to develop opportunities

- Managing Innovation And Change

- Developing And Promoting Imaginative, Flexible And Practical Thought And Action.

You are required to prepare a report based on the above criteria and incorporate relevant theory and additional research when analysing your chosen case company.

Your approach may be that of an evaluation of the organisation against the industry (benchmarking) OR you may choose to take the role of a consultant and make recommendations to the organisation regarding its future direction based on approached incorporating relevant theory