I will give you access to the videos and lecture where you can find all or most of the questions below. This needs to be done in one hour and a half.

1. Within this class, "VOC" stands for ______________ ______________ ______________

2. According to Ulrich, what is a "Latent Need"?

3. For a new product development effort, when would you want to focus on collecting customer feedback versus focusing on understanding the "job to be done"?

4. What is the typical way that a concept selection matrix is used, versus the "Toyota" Approach?

5. What did we discuss as a concrete way to achieve an aesthetic design? i.e. the pursuit of _______________

6. Why do I say that typical concept selections are too subjective?

7. What is the most elegant new way to determine the time of day?:)

8. Identifying the "gap" and then listing 30 user needs is a common approach for creating breakthrough innovations - True or False

9. Create a "decomposition" flowchart for putting out a small fire with a fire extinguisher.

10.What is the "gap" you are focused on?