How do businesses create a successful corporate culture? If you're interested in exploring high employee motivation and loyalty, prepare a report on corporate culture.

Corporate culture is the synthesis of an organization's collective beliefs, value systems, and processes that result in successful performance. Businesses refer to it as "how we do things here."

Discuss the concept, why it's an important communication component for businesses, and how it's created in specific companies.

Be sure to provide examples of companies in which corporate culture is breeding success as well as companies with ineffective corporate culture. After conducting research, make a persuasive argument on the most effective ways to create a strong company culture.